Creating an inviting experience from the moment the customer sets foot in your establishment can be a tricky task. The ultimate goal is to ensure that the ambiance of your wine bar or restaurant matches that of your target market. If your demographic is 21-35 then your space may be more modern with vibrant colors and up tempo pop music in the background. Or prehaps you are targeting Moms and children then maybe you’ll consider having a stroller station with relaxing colors and a kids corner.
Whatever the case, you really want to understand your client base and include that in your design. Now for new businesses this may pose a challenge. I would suggest to start with a foundation and then adapt your environment as you get to know your clients. Offer your customers different avenues to offer feedback from online to in-person.
Here are a few tips for new businesses to engage their customers:
1. Leave notebooks on the tables that allow for anonymous feedback
2. Create a receipt coupon (a.k.a. Catalina) that sends people to a website to submit feedback & be entered in a drawing
3. Create a FB or Twitter campaign that rewards reviews
4. Add a simple 1-2 question review to the receipt
Now that you better know your clientele then you can start making little changes to your establishment. And as long as you keep your clients in mind you are well on your way.
The Purple Corkscrew 